Solutions
Different brands need different outcomes. Blackline structures campaigns around what the business actually needs.
Awareness
Build attention around a product, launch or campaign.
Acquisition
Turn creator distribution into measurable users.
Hybrid
Combine guaranteed creator distribution with outcome-based incentives. Best when both distribution and acquisition matter.
The Campaign Model
When distribution is the primary objective.
When measurable acquisition is the priority.
When both guaranteed distribution and measurable outcomes matter.
The commercial structure follows the objective.