Free Field Guide

The User Acquisition Playbook.

Turn creator attention into measurable users.

A practical field guide for sportsbooks, casinos, prediction markets, gaming brands, Web3 platforms and other attention-driven businesses looking to turn creator distribution into customer acquisition.

What's Inside

  • How to define the user and business outcome before choosing creators
  • How to identify high-value audiences and communities
  • How to select creators based on audience, intent and trust, not follower count
  • How to structure creator distribution around a clear acquisition objective
  • How to build offers and campaigns around relevant moments
  • How to create native content without losing the commercial objective
  • How to track creators through to qualified users, deposits and purchases
  • How to optimize campaigns and scale what actually works

The Framework

Objective→Audience→Creators→Offer→Moment→Tracking

Starting with creators usually produces a creator campaign.

Starting with the customer produces an acquisition campaign.

Built For

Sportsbooks · Casinos · Prediction Markets · Gaming · Web3 · Other Attention-Driven Businesses

Download the Playbook

Stop optimizing for attention. Start building for acquisition.

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BlackLine Labs

Attention is the input.
Users are the output.

The playbook is the framework. Blackline is the infrastructure for executing it.