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MetaWin × Blackline Labs
End of season creator activation.
Overview
Blackline partnered with MetaWin to execute a rapid creator activation campaign around the conclusion of the football season.
Objectives
- —Increase awareness around the campaign
- —Generate creator-driven conversations
- —Deliver fast execution
Execution
Thirty football creators were activated within 24 hours. The campaign was coordinated, deployed and completed within a compressed delivery window while maintaining consistent campaign quality.
Results
30 Creators Activated
Campaign deployed within 24 hours
Football audience reached across X
The campaign highlighted Blackline's ability to rapidly coordinate operations around time-sensitive events.